Twisties Launched New Taste of Kaya Butter Toast In A New Flavour

Credits photo to Twisties Malaysia

Awww...Twisties is one of my favorite snack. So exciting! Twisties, Malaysia's favourite snack brand introduced the Kaya Butter Toast Version. Twisties Kaya Butter Toast is the ideal snack for anytime and anywhere, providing those snack lovers an unique familiar taste on their crunching adventure. 

In 2019, the brand launched its "Embrace Your Twists" campaign, encouraging young Malaysians to embrace their unique personalities and expressions to be bold and different in order to experiment with new flavours such as the recent "Spicy Seaweed Splash". The Kaya Butter Toast flavour exemplifies the brand's ambition to evolve and innovate to keep up with Malaysian's favourite flavours. 

Twisties draws inspiration from local flavours and how Malaysians are obsessed with it meanwhile creating the local unique flavour of Kaya Butter Toast. Twisties tapped into the local appetite and wants to take yet another comforting local flavour, Kaya Butter Toast, to the next level. As seen in the past, Malaysians are creative when expressing their love for local delicacies such as Nasi Lemak. 

“Kaya Butter Toast is a uniquely comforting flavour that all Malaysians can resonate with. Following the success of the Spicy Seaweed Splash, we know that Malaysians are always on the lookout for flavours that excite their palette, and we believe Kaya Butter Toast will do just that” said Arpan Sur, Marketing Director of Mondelēz Malaysia & Singapore. 

Arpan adds on that the local snacking market has grown and there has been a significant increase for local and unique flavour snacks. “Beyond creating new flavours, at Twisties, we identify and innovate our products to the local taste buds, keeping in mind the country’s love and obsession for local flavours. This also shows our commitment to deepening our local roots and offerings. This is an exciting time for us at Twisties as it is our first-of-its-kind sweet flavour in our range of salty savoury, and we want to continue delivering snacks that Malaysians can be proud of and relate with to call their own”. 

Twisties created a series of limited-edition Kaya Butter Toast merchandise that is available for fans to win on Twisties official social media pages, content partners, and collaborations with key influencers as part of the #EmbraceYourObsession campaign. These limited-edition items represent Kaya Butter Toast's enthusiasm and are only available through this exclusive giveaway. They are not for sale.

A bicycle with toasts for wheels, a gaming keyboard with toasts and butter as keys, a Chinese chess set with toasts pieces, an action figure of a Kaya Butter Toast man, a bling necklace, toasts earrings, toast shaped bath sponges, and kaya butter scented candles are among the must-have collectibles.

Twisties’ Kaya Butter Toast is available at all major retailers, convenience, grocery, and online stores retailing at RM1.98. This new flavour joins Twisties existing mouth-watering range including Spicy Seaweed Splash, BBQ Curry, Cheddar Cheese, Chicken, Cherry Tomato, Chili Cheese and Thai Sweet Chili.

Hurry up to participate for the campaign which valid till 12 February 2022. Do not miss it out!