IPC Shopping Centre - Swedish Midsummer and Green Campaign

IPC Shopping Centre honours its Swedish heritage by hosting the famous Midsummer festival, which includes a variety of activities for shoppers to rediscover the magic of play and fun with loved ones. Shoppers can visit the family-friendly shopping centre from now until July 31st, 2022, to experience the Swedish fun-filled festival firsthand and win exclusive merchandise through accumulated purchases.

Credit photo to IPC Shopping Centre Website

Shoppers can anticipate Instagrammable Swedish midsummer decorations throughout the event, featuring the classic 10-foot maypole display, as well as a playground for their children and parents to enjoy. On the weekends, kids can participate in free Kid Arts & Crafts sessions and engage with the amusing Sm Club Buddy mascot who will be joined by a Swedish Maiden who will be dispensing prizes.

"Bringing you and creating memories has always been at the heart of IPC. We want to leverage on our Swedish roots and give Malaysians the opportunity to enjoy the Swedish midsummer festival, futher showcasing a Swedish cross-cultural experience without the need to travel" said Mark Tan, Marketing Manager of IPC Shopping Centre. "The PLAYSOMMAR concept is a culmination of words from 'Play' and 'Summer' which can also be fluidly translated into our local lingo of 'Play Sama-Sama' with your loved ones"

Credit photo to IPC Shopping Centre Website

Among the exclusive merchandise available to shoppers during the PLAYSOMMAR campaign are:

  receipts

Credit photo to IPC Shopping Centre

IPC 2022 Green Campaign – Smarter, Greener, Together 

IPC Shopping Centre is running a recycling green campaign in conjunction with its Midsummer Celebrations, offering double the rewards for paper, plastic, and aluminium waste in their annual Green Campaign - "Smarter, Greener, Together." From 1 July to 4 September 2022, shoppers who drop-off the following weight of recyclables will be eligible for the following rewards from the i-Counter located on the ground floor, thanks to a collaboration with Nestle and Tumboh:

Credit photo to IPC Shopping Centre

Rewards are only applicable for the accumulation of each category: plastic, aluminium, and paper.

*Min 6kg of recyclables- Tack points, two RM5 e-vouchers and hand sanitiser from Tumboh*
*Min 10kg of recyclables- Tack points, two RM5 e-vouchers, hand sanitiser from Tumboh and IPC

  Macaron Bowl Set*
*Drink carton recyclables- Top 50 recyclers with the most used drink cartons will receive 1 Milo UHT

 125ml cluster and a limited-edition Milo Touch ‘n Go card 

As part of IPC's efforts to encourage younger generations to embrace sustainability, they will recognise and reward Sm Club members (members of the IPC Shopping Centre's loyalty junior programme) with an exclusive DIY art kit and stickers for their green efforts at home. To participate, parents must post a photo of their little environmentalists in action on Facebook or Instagram with the hashtag #IPCSmarterGreen for reward redemption at the i-Counter on Level G.

“IPC Shopping Centre is so much more than a shopping destination; we want to encourage our communities to recycle and be a hub for sustainable waste disposal. Our RBBC is widely recognized within the market and soon we will announce our new and revamped RBBC as part of our efforts to champion sustainability. We hope to encourage shoppers and neighbouring communities to use the RBBC and do their part in recycling and to make sustainable choices to save the environment” Tan added.

Credit photo to IPC Shopping Centre

IPC and Nestle CAREton are working together to generate sustainable materials from recycled used drink cartons that will be used to create "green" roof tiles and panel boards for those in need, further solidifying their cooperation. Soon, further details about the campaign and how customers may support it will be made accessible on IPC's social media pages.

Visit www.ipc.com.my/playsommar for information on the "PLAYSOMMAR" campaign of IPC Shopping Centre and www.ipc.com.my/smartergreen for details on the "Smarter, Greener, Together" campaign.

# All the photos credits to IPC Shopping Centre and IPC Shopping Centre Website