MAGGI Celebrates Malaysia, From Farm To Families, Proudly Made By Malaysian For Malaysians

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MAGGI has had a special place in Malaysians' lives for over five decades. Since 1969, iconic favourites like Chilli Sauce and MAGGI 2-Minute Noodles have seamlessly woven themselves into countless homes, becoming an integral part of significant good-food moments. The deep affection for MAGGI has resulted in the brand being present in 9 out of 10 households. This demonstrates how MAGGI has become the favourite brand for expressing love and that special touch through cooking - 'Air tangan,' that personal touch infused in every meal.

In a celebratory event today, MAGGI brought to life the essence of 'cita rasa' Malaysia through the 'air tangan' of Malaysians. Four passionate foodies proudly displayed their 'air tangan' through delectable creations using a wide range of MAGGI products. Among the highlights are the classic duo of Ayam Masak Merah with Nasi Tomato, creatively prepared with a healthy twist; and the transformation of a humble packet of MAGGI Asam Laksa Noodles into an authentic Sabahan dish by incorporating a local ingredient, jeruk tuhau.

'Air tangan' is more than just a love language in cooking; it also represents the care and dedication of Malaysians who work tirelessly behind each MAGGI product. MAGGI is truly made in Malaysia, with two manufacturing facilities in Selangor and Sarawak dedicated to bringing Malaysians' favourite flavours into their homes. 

"We are so proud of all the many generations of Malaysians that have built MAGGI. From the dedicated Nestle Chilli Club farmers in the East Coast region to our talented chefs, hardworking colleagues in factories, sales representatives, merchandisers and the entire commercial team, who represent the best of this 'cita rasa' Malaysia which we hold so dear to our hearts. This is how we are able to consistently deliver products that meet the high expectations of Malaysians with trust and love," said Mr Juan Aranols, CEO of Nestle(Malaysia) Berhad. 

In the spirit of celebration, MAGGI recognised a number of highly dedicated colleagues who have worked tirelessly behind the brand. This includes chilli farmers like Noraini binti Ismail, who has spent the past 23 years constantly learning new farming techniques to ensure that the soil is fertile and yields high-quality chillies for MAGGI Chilli Sauce. Mohd Khusaini Bin Awang, the Factory Quality Assurance Manager who has been ensuring the highest quality and taste consistency of Malaysians' favourite MAGGI 2-Minute Kari Noodles for 27 years, and many other inspiring stories.

“We are truly humbled to be a household name in Malaysia. MAGGI has created many warm and memorable moments for Malaysians across all walks of life, through products that deliver the distinctive taste we love. This very taste is the pride of the MAGGI brand as it is crafted by the ‘air tangan’ of Malaysians. They are the ones who lovingly prepare meals with their own personal touch, for which we deeply appreciate. Be it a simple MAGGI Kari telur pecah for a loved one or a festive Nasi Briyani Ayam that brings the family together, all while creating cherished memories. This is what makes MAGGI a truly Malaysian brand, made by Malaysians, for Malaysians,” added Ms. Ivy Tan, Business Executive Officer of MAGGI, Nestlé (Malaysia) Berhad.

All photos credit to Maggi Website

Throughout this period of celebration, MAGGI invites all Malaysians to share their own 'Air Tangan' stories using the hashtag #MAGGIAirTanganKita and tagging @maggi.malaysia. This can take the form of a picture or video post featuring a favourite recipe or a significant moment in their lives involving any of the MAGGI products. For more information on the MAGGI® SAH Malaysia campaign, please visit https://www.maggi.my/ms/aktiviti-maggi/maggi-sah-malaysia/


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